Privacy Policy

Last Updated: 03/17/2025


1. Introduction
Tivity Labs, Inc. (“Tivity Labs,” “Company,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard personal information. This Privacy Policy explains our data practices when you visit our website, www.tivitylabs.com (the “Website”). By accessing or using our Website, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Website immediately. We may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or technology. Any modifications will be posted on this page, and we encourage you to review this Privacy Policy periodically. If significant changes are made, we may notify you through a notice on our Website or by other reasonable means. Your continued use of the Website following any updates constitutes acceptance of those changes. If you have any questions or concerns regarding this Privacy Policy, please contact us at info@tivitylabs.com.


2. Information We Collect
Tivity Labs collects personal and business information to facilitate communication, improve Website functionality, and ensure compliance with legal and regulatory obligations. When you interact with our Website, you may provide personal details such as your name, email address, phone number, and company information. This information is typically collected when you complete forms, subscribe to updates, or request information about our services. We automatically collect technical and usage data when you visit the Website, including your IP address, browser type, operating system, referral sources, and Website navigation patterns. We may use cookies and tracking technologies to analyze user behavior, enhance Website functionality, and maintain security. We may also receive data from third-party sources, such as business partners and analytics providers, to improve our services and understand user demographics.


3. How We Use Your Information
We use the information collected through our Website to: Respond to inquiries and provide requested services. Improve Website functionality, security, and user experience. Send newsletters, marketing updates, and other communications, where permitted. Analyze traffic patterns and measure Website engagement. Comply with applicable legal and regulatory obligations. We do not sell, rent, or trade personal information to third parties. However, we may share data with trusted service providers who assist in Website operations, marketing, and analytics. These third parties are contractually obligated to maintain confidentiality and use data only for authorized purposes.


4. Data Security and Retention
Tivity Labs implements industry-standard security measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. While we take reasonable precautions, no method of data transmission or storage is entirely secure. Users are encouraged to take appropriate precautions when sharing information online. We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. When data is no longer required for legal, regulatory, or operational needs, we securely delete or anonymize it.


5. Your Rights and Choices
Depending on applicable laws, you may have rights regarding your personal information, including the ability to: Request access to the personal data we hold about you. Correct or update inaccurate information. Opt out of marketing communications. Request the deletion of certain personal data. To exercise these rights, please contact us at info@tivitylabs.com.


6. Third-Party Links and External Websites
Our Website may contain links to third-party websites for informational purposes. We are not responsible for their content, privacy practices, or policies. We encourage users to review the privacy policies of any external sites they visit.


7. Children’s Privacy
Our Website is not intended for individuals under the age of 18. We do not knowingly collect or store personal information from minors. If we become aware that a child has provided personal information, we will take steps to remove it.


8. Contact Information
If you have any questions about this Privacy Policy or how we handle personal information, you may contact us at:
Tivity Labs, Inc.
Website: www.tivitylabs.com
Email: info@tivitylabs.com


Your trust is important to us, and we remain committed to protecting your privacy while ensuring compliance with all applicable data protection laws.