RevOps

What Is Revenue Operations (RevOps) in the Cannabis Industry?

Revenue Operations (RevOps) is a strategic framework designed to help cannabis product producers better control their path to market by aligning internal processes and fostering strong partnerships with retailers. Unlike traditional transactional sales approaches, RevOps focuses on building brand equity through cohesive messaging, eye-catching packaging, competitive pricing strategies, and data-driven decision-making. By implementing RevOps, cannabis businesses can streamline operations, strengthen retailer relationships, and ensure their products stand out in a crowded marketplace—all while tracking essential KPIs to optimize performance.

This approach ensures producers not only achieve compliance but also enhance their brand’s visibility and reputation, setting the foundation for long-term growth.


Compelling Packaging

Product Manufacturers

Cannabis packaging is a lot easier than most make it out to be.  The goal is to be eye catching while being compliant and with modern CPG category management approaches from Tivity Labs, retail partners will enjoy making money with you.

 

 

Retail Packaging

Are you sending customers out the door with generic packaging?  Tivity Labs has direct offshore manufacturing relationships where we offer co-op style packaging purchasing meaning our clients leverage out scale for bulk discounts on customized retail packaging.  From child-resistant (CR) large mylar bags, to Point of Purchase (PoP) boxes, Tivity Labs is a trusted merchandising and packaging partner. 

Build Meaningful &
Lasting Relationships

Wholesale

Build a documented and reslient pipeline to ensure continuity through attrition and market volatility.  Through relationship based selling, manufacturers can create accountable and profitable selling motions.

Retail

Are your customers leaving with a smile but not coming back?  Work with Tivity to tailor a loyalty program.  Some companies leverage digital means while others take a more traditional or guerilla marketing approach.  Tivity Labs starts with an assessment to learn about our individual clients and right-sizes retention and cannabis loyalty programs.

 

Sales Strategy

Wholesale Go To Market Playbook

Is your company stuck using brokers or 3rd party sales agents?  Tivity Labs offers best in class sales consulting from team formation, to wholesale automation and proper contact documentation to provide a lean, resilient and efficient sales team.

Retail

Learn how to leverage your wholesale partnerships to capture a larger audience by leveraging a unique promotions and tactical marketing strategies.

Promotions

Wholesale Promotions

Are you looking for the best cannabis wholesale promotion strategy?  Are your promotions falling flat?  Work with Tivity Labs to apply modern CPG marketing approaches for cannabis retailers.


Retail

Learn how to leverage your wholesale partnerships to capture a larger audience by leveraging a unique promotions and tactical marketing strategies.

 

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